Judging
Date
Oct 24, 2025
Warehouse
Deadline
Sept 30, 2025
Winners
Announcement
Nov 7, 2025
2025 Submissions Now Open
Spirits Judged By Top Buyers In Asia
Grow In Thailand, Vietnam, South Korea, Japan and Other Asian Countries
A new benchmark for award-winning spirits!
About Asia Spirits Ratings
Asia Spirits Ratings: Spirits are judged by Quality, Value, and Packaging.
Entries are now open for spirits brands. For spirits brands looking to gain wider recognition within the U.S. marketplace, the Asia Spirits Ratings event is a fantastic opportunity to get in front of the industry’s most influential tastemakers.
Key Dates
Super Early Bird Deadline: March 31, 2025
Warehouse Deadline: September 30, 2025
Judging Date: October 24, 2025
Winners Announcement: November 7, 2025
For spirits to stand out in the Asia Spirits Ratings, they have to perform well in each of three separate judging criteria:
Quality. All spirits will be initially tasted blind to assess their quality and how drinkable they are for consumers in their target area.
Value for money. Spirits will then be assessed to see how much value for money they are offering their target spirits drinkers at that price point.
Packaging and design. As the majority of spirits is bought with our eyes, the Asia Spirits Ratings will recognize spirits that stand out on the shelf, or on a back bar, and will assess how well suited that design or packaging is to their target consumer group and at that price point.
Key Dates
Super Early Bird Deadline: March 31, 2025
Warehouse Deadline: September 30, 2025
Judging Date: October 24, 2025
Winners Announcement: November 7, 2025
Key Dates
Super Early Bird Deadline: March 31, 2025
Warehouse Deadline: September 30, 2025
Judging Date: October 24, 2025
Winners Announcement: November 7, 2025
The Asia Spirits Ratings looks to recognize, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any brand to earn its place on a retailer’s shelf or a bar's list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
Judges
Meet our 2025 Judges
Awards
Asia Spirits Ratings Medals
Gold
+90 Points
Silver
+80 Points
Bronze
+70 Points
Judging Formula
To win a Asia Spirits Ratings award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality spirit, but if the price and packaging is not right, you will not be recognized by the Asia Spirits Ratings. There is no point, for example, in having a 95 points if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s spirits list.
That is why Asia Spirits Ratings is the leading spirits ratings in the USA with the rationale to rate spirits per the preferences of the consumer and trade and rewarding spirits as such. Spirits entries will be judged by their Quality, Value and Packaging.
Scoring System
Q (Quality Score) + Value Score (V) + Package Score (P) = Asia Spirits Ratings Score.
Quality Score: will be marked out of 100
Value Score: will be marked out of 100
Package Score: will be marked out of 100
A separate weighted score will be given for each of the three parts of the judging process (Quality gets twice the weight). The scores will be calculated with other judges for the same product on the team to give a final score out of 100 from which individual prizes will be awarded.
Quality Score
Quality will be assessed based on how agreeable the spirits is for its target customer and chemical analysis. USR will measure quality by Appearance, Aroma, Body, Taste and Aftertaste.
Value Score
Value in this context means how well the spirits is priced based on its quality. If you think it offers excellent value, the score should be close to 100 of 100 and if you think it should be priced lower, then the score should be low. The metric to be used here is the retail price vs quality.
Packaging Score
Packaging in this context is measured by how well you think the spirits will be perceived by the consumer. This includes label, bottle colour, bottle shape and closure. This does not involve boxes, cartons and bags. It is how you think the product will be perceived when placed on spirits shelf amongst thousands of other spirits.
Who are the Judges?
The Asia Spirits Ratings(USR) will be assessed and judged by a leading panel of top-level spirits buyers with current direct commercial buying responsibility. The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry.