Early Bird
Ends
July 31, 2025
Judging
Date
October 23, 2025
Winners
Announcement
November 12, 2025
2025 Submissions Now Open
Spirits Judged By Top Buyers In Asia
Grow In Thailand, Vietnam, South Korea, Japan, Singapore and Other Asian Countries
A new benchmark for award-winning spirits!
About Asia Spirits Ratings
Discover the Spirits That Stand Out in Asia
At Asia Spirits Ratings, every spirit is judged by an expert panel of off-premise independent retailers, regional and national retailers, distributors, and importers from across the region. Entries are evaluated on Quality, Value, and Packaging to highlight not just great taste, but also market readiness and shelf appeal—criteria that matter most to Asian trade and retail buyers.
Driving Retail Success Across Asia
Whether you're targeting supermarkets, specialty stores, or Asia’s growing omnichannel landscape, our ratings help your brand build trust, stand out on crowded shelves, and drive sales in one of the world’s fastest-growing regions.
Key Dates
Early Bird Deadline: July 31, 2025
Regular Submission Deadline: September 18, 2025
Warehouse Deadline: September 30, 2025
Judging Date: October 23, 2025
Winners Announcement: November 12, 2025
Each submission to Asia Spirits Ratings is assigned a unique reference number to ensure complete anonymity during evaluation. Spirits are first blind-tasted and scored independently on Quality and Value, allowing judges to focus solely on the brands’ intrinsic merits without any brand influence. After this phase, bottles are presented together so the panel can assess Packaging, considering how effectively the design communicates appeal, authenticity, and commercial potential in the Asian market.
Scoring is based on a weighted system: Quality carries double weight to reflect its importance, while Value and Packaging are equally considered in the overall score. Specifically, spirits are rated out of 100 points in each category—Quality, Value, and Package—and combined as follows: Q + V + P = Asia Spirits Ratings Score. Judges’ scores are averaged to create a final result, which determines medal awards and helps buyers quickly identify spirits that deliver excellence on every level.
To make the most of your participation, we encourage all brands to enter and ship their samples as early as possible. Early registration not only secures lower entry fees but also gives you ample time to coordinate logistics and ensure your products arrive safely for judging.
Early Bird Deadline: July 31, 2025
Regular Submission Deadline: September 18, 2025
Warehouse Deadline: September 30, 2025
Judging Date: October 23, 2025
Winners Announcement: November 12, 2025
Don’t wait until the last minute—enter early to maximize your visibility, avoid potential shipping delays, and give your spirits the best chance to stand out in Asia’s premier trade-focused competition.
Judges
Meet our 2025 Judges
Awards
Asia Spirits Ratings Medals
Gold
+95 Points
Silver
+90 Points
Bronze
+85 Points
Judging Formula
To win an Asia Spirits Ratings award, you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality spirit, but if the price and packaging is not right, you will not be recognized by the Asia Spirits Ratings. There is no point, for example, in having 95 points if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s spirits list.
That is why Asia Spirits Ratings is the leading spirits rating competition in Hong Kong, with the rationale to rate spirits per the preferences of the consumer and trade, and rewarding spirits as such. Spirits entries will be judged by their Quality, Value, and Packaging.
Scoring System
Q (Quality Score) + Value Score (V) + Package Score (P) = Asia Spirits Ratings Score.
Quality Score: will be marked out of 100
Value Score: will be marked out of 100
Package Score: will be marked out of 100
A separate weighted score will be given for each of the three parts of the judging process (Quality gets twice the weight). The scores will be calculated with other judges for the same product on the team to give a final score out of 100, from which individual prizes will be awarded.
Quality Score
Quality will be assessed based on how agreeable the spirits is for its target customer and chemical analysis. ASR will measure quality by Appearance, Aroma, Body, Taste, and Aftertaste.
Value Score
Value in this context means how well the spirits is priced based on its quality. If you think it offers excellent value, the score should be close to 100 out of 100, and if you think it should be priced lower, then the score should be low. The metric to be used here is the retail price vs quality.
Packaging Score
Packaging in this context is measured by how well you think the spirits will be perceived by the consumer. This includes label, bottle colour, bottle shape, and closure. This does not involve boxes, cartons, and bags. It is how you think the product will be perceived when placed on the spirits shelf amongst thousands of other spirits.
Who are the Judges?
The Asia Spirits Ratings (ASR) will be assessed and judged by a leading panel of top-level spirits buyers with current direct commercial buying responsibility. The list of judges will be drawn from leading retail chains, wholesalers, distributors, and on-trade groups across a variety of channels and disciplines, including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality, and the travel industry.