Joshua Tan is an award-winning bartender, international hospitality consultant, and drinks specialist who believes that great beverage programs are built from the inside out. With deep roots in elite cocktail bars, they have traveled the world showcasing signature serves and engineering avant-garde menus, but their true passion has always been people-forward hospitality—cultivating top-tier talent, mentoring bar teams, and creating spaces where guests feel genuinely connected.

Today, Joshua brings that people-first philosophy to the corporate landscape through their independent beverage consultancy, designing impactful programs across Hong Kong, Mainland China, and Singapore. They look at spirits not just as liquid in a bottle, but through the lens of the bartenders who pour them and the consumers who enjoy them. Joshua aims to leverage his grounded, pan-Asian market perspective to help the Asia Spirits Ratings panel identify brands that offer true value to the Asian market.