Born only in the storied soils of western France, Cognac remains one of the world’s most revered spirits, draped in heritage, craftsmanship, and quiet opulence. Celebrated as eau-de-vie, or the “water of life,” it embodies the finesse, depth, and grandeur that makes Cognac a world icon. And in the world of fine spirits, few stories blend myth, heritage, and innovation as seamlessly as Hadesis International. Founded in 2024 by third-generation heir François Tanner, Hadesis carries a legacy that traces back to 19th-century France, yet stands today as one of the most exciting new cognac names on the global stage. And in 2025, that promise was emphatically confirmed: three Hadesis expressions impressed at the Asia Spirits Ratings, earning top medals and capturing the attention of industry professionals across Asia.

At the heart of the brand lies a tale spanning three generations. It begins with François’s grandfather, Augustin, a sailor from the village of Lagord who discovered brandy during a voyage and devoted his life to recreating its magic at home. Though his dream went unfulfilled due to age and war, he passed his recipe—and his determination—to his son Pierre, who fought to make cognac accessible beyond the nobility. Despite setbacks, Pierre preserved the family mission. Today, François carries that vision forward with renewed purpose: to transform his ancestors’ century-old labor into a modern cognac legend.

Crafted with Precision, Inspired by Mythology

The brand draws artistic expression from the mythical clash between Hades and Ares, a cosmic battle reimagined as a harmony of power and restraint. This inspiration lives in both liquid and bottle: a trident-shaped vessel crowned with Ares’ crystal helm, forged through advanced electroplating workmanship. 

Inside this striking bottle lies the soul of Cognac, France. The region’s mild, humid climate, and limestone–clay soils produce grapes of exceptional character. Double distillation in traditional copper stills refines their essence, while the art of blending brings together eau-de-vie of varied ages, from vibrant and youthful to deep and contemplative. The result is a cognac style that François and his Hong Kong partners proudly describe as “French heritage with an Asian finish”: smoother, less fiery, and exceptionally balanced.

Performance at Asia Spirits Ratings 2025

The 2025 edition of the Asia Spirits Ratings validates the brand’s work and elevates its standing among the world’s top emerging cognac producers. Judges praised the collection for its elegance, refinement, and approachability.

1. Hadesis Cognac Master of Hell

Gold Medal – 91 Points
Cognac of the Year
Spirit of the Year — France

Leading the charge, Master of Hell impressed the judging panel with its extraordinary finesse and layered depth. Aromas of sweet wild honey, vanilla, and mandarin peel rise from the glass, followed by a silky, floral palate that reveals touches of warm spice. Smooth, food-friendly, and impeccably balanced, it exemplifies the harmony of power and gentleness that defines the Hadesis style. This expression not only earned the highest accolades but also positioned Hadesis at the forefront of Asia’s rapidly growing cognac market.

2. Hadesis Cognac XO

Silver Medal – 87 Points

A richly matured expression, the XO demonstrates how time deepens Hadesis’s signature profile. A complex mosaic of oak, dried fruits, and spice, it delivers a long, resonant finish and showcases the brand’s blending expertise. This win reinforces Hadesis’s credibility across premium tiers.

3. Hadesis Cognac VSOP

Silver Medal – 86 Points

Smooth, balanced, and vibrant, the VSOP reveals youthful freshness shaped by François’s commitment to crafting cognac with approachability in mind. Layered with fruit, vanilla, and gentle spice, it stands as a strong everyday expression that reflects both art and intention.

A New Cognac Vision for the Asian Market

China and the USA stand to be the leading countries that import cognac. With a rising interest in premium and fine spirits, Hadesis is not merely reliving the past, it is rewriting the future of cognac. By embracing Asian palates, presenting a compelling brand story, and delivering award-winning quality, the brand is poised for long-term success across Asia’s dynamic and competitive landscape. With its trio of wins at the 2025 Asia Spirits Ratings—including the coveted “Cognac of the Year” title—and as the brand continues to expand into new markets, one truth remains clear: tasting Hadesis is not just drinking cognac. It reflects years of effort, shared vision, and a revived family tradition.

Header image sourced from Hadesis International.