Maximilian Fritzsch is a seasoned expert in Japanese premium beverages, with a focus on sake, whisky, and soft drinks. As Founder of TOKURI GmbH, he has spent over a decade building trade bridges between Japan and Europe, specializing in high-end import, brand development, and consulting. He serves as a sake educator and market strategist, and has judged international competitions such as the London Sake Challenge and Berlin Wine Trophy.