Tanduay Especia Spiced Rum from Tanduay Distillers, Inc. has been awarded Rum of the Year at the 2025 Asia Spirits Ratings, reinforcing the brand’s leadership in Asia’s rum category and highlighting the Philippines’ rising role in global premium rum culture.

Recognised by a panel of leading retail buyers, importers, and hospitality beverage directors from across Asia, Tanduay Especia stood out for its warm spice complexity, smooth texture, refined sweetness, and elevated drinkability — making it equally compelling for sipping occasions and mixology-driven cocktails.

In addition to the top rum honor, Especia also earned the title of Best Spirit by Value — a powerful indicator of its strength in both premium positioning and consumer accessibility, offering a best-in-class price-to-quality ratio for Asian markets.

This flavour and value balance positions Tanduay Especia as a compelling choice for both seasoned rum enthusiasts and new premium-rum consumers across Asia.

Perfectly positioned for Asia’s evolving rum culture

Rum is experiencing a renaissance across Asia, driven by:

• Sophisticated cocktail culture
• Premium home drinking & gifting categories
• Growing tourism and travel-retail demand
• Interest in local and regional spirits heritage

Tanduay Especia meets these trends head-on, offering a spirit that performs across:

• Premium supermarkets & retail chains
• Duty-free & airport retail
• Upscale bars & hotel programs
• E-commerce premium liquor shelves
• Cocktail-focused venues and lounges

This recognition positions Especia to expand internationally and deepen its presence in Singapore, Japan, South Korea, Hong Kong, Thailand, Vietnam, and India — key markets where rum growth is accelerating.

“Tanduay Especia Spiced Rum represents the quality, character, and value that Asia’s modern spirits consumers are searching for. It combines heritage with versatility, making it a powerful contender in both retail and on-premise environments across Asia. This win underscores the Philippines’ increasing influence in global rum and positions Tanduay as a brand ready to continue scaling across international markets.” — Sid Patel, CEO, Asia Spirits Ratings & Beverage Trade Network

About Tanduay

Tanduay Distillers, Inc. is one of Asia’s most established rum producers, with a history dating back over 165 years. Known globally for its Filipino heritage and mastery in rum craft, Tanduay has become a leading name in the international rum space, with growing global distribution and a strong presence in premium rum competitions and consumer markets.

For Trade Buyers

If you are a retail or distribution buyer in Thailand, Vietnam, South Korea, Japan, Singapore, India, or wider Asia, explore the full list of Asia Spirits Ratings winners to discover premium craft spirits ready for Asian shelves and cocktail menus.

View Winners & Details — Asia Spirits Ratings 2025